Sign the Petition

Since WHOOP® first launched, one of the most common complaints from users has been the price of replacement bands. This has been a conversation for years, especially on Reddit and in reviews. A lot of people assumed there would be more affordable options, just like there are with Apple Watch, Fitbit, and Garmin. With those platforms, third-party bands are a normal and expected part of the user experience.

We saw that demand and offered a simple, well-marked, third-party option for WHOOP® users who wanted more flexibility. These were independently designed accessories for compatible use, and we never used WHOOP®'s branding or tried to present ourselves as an affiliated brand.

Over a year ago, WHOOP® reached out with concerns. We responded and asked for clarification, particularly around any patents, so we could fairly assess the matter. We heard nothing for many months. After a patent was eventually granted, they contacted us again. At that point, we had just restocked and agreed to sell through our remaining inventory responsibly.

Months later, our Amazon listing was taken down. This was surprising given our transparent approach, and we were under the impression we were still within the agreed terms. Meanwhile, similar products began appearing from overseas sellers and other DTC brands—many replicating WHOOP®’s actual design more directly.

We contacted several of these sellers and asked if WHOOP® had reached out. None said they had. That’s when it became clear the enforcement was inconsistent, and we were being selectively targeted despite trying to do things the right way.

Every major wearable platform supports third-party accessories. This increases consumer choice, encourages innovation, and builds community. WHOOP® appears to be the exception. Unfortunately, their enforcement disproportionately affects small businesses like ours while allowing dozens of Chinese sellers to remain untouched.

We’re proud of what we created and thankful for the support we’ve received. All we’re asking is for WHOOP® to support what nearly every other player in the space does: a healthy, third-party ecosystem that gives users the ability to customize their experience.